Schweppes

Swiss-born watchmaker, amateur scientist, and ruthless dreamer, Jacob Schweppe was drawn to the new art of carbonating water discovered by Joseph Priestly in 1770. Schweppe refined and patented his own process of creating mineral water in 1783.

Schweppe developed a special bottle that, by laying it on its side and keeping the cork moist, was able to retain carbonation. He moved the business to London in 1792 and the soft drink industry was born. He added quinine to the carbonated water to create the world’s first soft drink, Schweppe’s Tonic Water.

Schweppes bids and wins the contract to supply refreshments to the first official world’s fair, The Great Exhibition of 1851. The soft drinks are enjoyed by businessmen, dignitaries, artists, writers, and scientists during its two-week run in Hyde Park, London. The Schweppes name and product reaches a new and expanded audience as Englishmen take their favorite beverage with them all over the world.

The original cocktail. Take care when preparing an Old Fashioned. This drink is set in its ways and demands a perfect balance of bourbon or rye whiskey, bitters, fruit, sugar, and of course, a dash of Schweppes Club Soda. Treat it like a conversation: never over-muddle the introduction and be sure the accoutrements enhance, but never distract, from the main subject. Some things never go out of style.

Nothing heralds the advent of the warm months in the middle of the year like a refreshing, sparkling Gin Rickey made with Schweppes Club Soda. Elegant in its simplicity, the Rickey began as a bourbon-based drink, but fair gin was soon found to be the cocktail’s true spirit. The bright green of the lime shell floating in a crystal cloud of ice and “Schweppervescence” is a classic vision of a highball fit for any occasion. Cheers.

A good, dry rye whiskey was once hard to come by. Temperance in the Prohibition era brought the quality of spirits down as their production was relegated to the secret stills and warehouses of well-meaning dissenters. Mixing rye with ginger ale was the perfect solution if one wanted to disguise and enhance a drink of whiskey. Today, you won’t have to peer over your shoulder to enjoy this classic pairing. Just reach for one of the many delicious rye whiskies available, make room in a highball glass for ice, and add a few ounces of crisp, refreshing Schweppes Ginger Ale.

After the west was won, the cowboys had the opportunity to build some nice hotels and watch the sun move across the rugged landscape. The Sunrise Special is commemorative of this sentiment. Fine agave tequila, fresh lime juice, and Schweppes Tonic Water set the stage for a pour of dark cassis over the back of a spoon, sending the heavier spirit to the bottom of the glass. The layered effect is like watching that old sun blooming on the horizon of a new day.

Vodka saw a distinct rise in popularity during the Cold War era, as anything of Russian origin commanded a certain mystique. The now pervasive spirit accepts the dry, refreshing flavor of Schweppes Ginger Ale and a splash of fresh lime juice with unique ease.

World War II ends and demand for Schweppes increases overseas, particularly in the United States. Schweppes taps one of its own executives, former British Royal Navy officer and head of Schweppes USA, Commander Edward Whitehead. The ad campaign features the stodgy, yet charismatic, Englishman offering erudite discourse on the beverage’s unique “Schweppervescence.”

The late, great British actor William Franklyn became the voice of Schweppes in television and radio campaigns through the 1960s. The star of spy shows with the stiffest of upper lips delivered “Schhh…You know who…” which becomes a lasting tagline for Schweppes.

Schweppes Ginger Ale / Tonic Water / Club Soda

Beverage Type: Soft drink

On their own, or as the class-act companion to your favorite spirit. Find your palate.

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